Here is an excerpt of some of the discussions resulting from the panels on the first day of Digital Music 2.0:
We need a Networked Music Business. We need a Web-Native Music Business.
What does Music2.0 look like:
1. Respect for the Creators and the Users, first and foremost
2. Based on Access first, then Copy
3. Based on Usage Rights, not (just) Copyright
4. Based on dozens of revenue streams, not just â€˜selling copiesâ€™
5. Driven by Sharing
6. Driven by Syndication (and users marketing what they like)
8. Powered by an entirely new kind of Advertising
9. Multi-platform access but mostly mobile
10. Bundled in other services, basic access â€˜feels like freeâ€™
11. Open and transparent
The key is to offer valuable intangibles that can not be reproduced at zero cost, and will thus be paid for:
1. Immediacy – priority access, immediate delivery
2. Personalization – tailored just for you
3. Interpretation – support and guidance
4. Authenticity – be sure it is the real thing?
5. Accessibility – whereever, whenever
6. Embodiment & Experience
7. Patronage – “paying simply because it feels good”
8. Findability & Curation
Today I will be going to the Podcasting discussion, the Mobile Content discussion, the online payments workshop and the final panel discussion called ‘Digital Distribution’.
The conference itself is pretty amazing as it is happening in three different languages. The panelists are speaking in either Catalan, Castalleno or English and they beam out instant translations via wireless headphones.